As we unveil the final pattern in our EUR Collection of printed Swedish dishcloths, we celebrate a design that masterfully bridges heritage and modernity: Houndstooth. With its distinctive broken-check motif resembling a canine's tooth, this bold pattern has evolved from its humble origins in the Scottish Highlands to become a global icon of sophistication and subversion. A favorite of fashion visionaries, rock legends, and design rebels, Houndstooth closes our collection with a statement—blending tradition with unmistakable attitude.
Houndstooth a.k.a dogstooth or pied-de-poule ("hen's foot" in French) which emerged in the Scottish Lowlands around 360 AD was woven by artisans using alternating bands of black and white wool, it was originally worn by shepherds for its durability and ability to disguise outfit. By the 19th century, it had climbed the social ladder, adorning the tweed jackets of English aristocrats during countryside hunts. But it was in the 20th century that Houndstooth truly found its voice. Christian Dior featured it in his revolutionary "New Look" collection, transforming it into a symbol of postwar refinement and feminine rebellion.
Houndstooth's striking geometry and high-contrast energy have made it a recurring muse for designers and cultural trailblazers. The 1960s mod movement embraced it, with icons like Twiggy pairing Houndstooth shifts with go-go boots and bold eyeliner. Fashion designer Alexander McQueen redefined its edge, using the pattern in avant-garde tailoring and even projecting it onto models' faces in his mesmerizing Fall 2009 show.
Beyond fashion, Houndstooth has influenced interiors, automotive design (seen in BMW's M Sport interiors), and even digital art; proof of its adaptability across eras and mediums.
What gives Houndstooth its enduring appeal? It is both structured and spontaneous, classic and unconventional. The pattern's dynamic rhythm makes it equally at home in tailored blazers, accent walls, and tech accessories. Today, it's been adopted by streetwear giants like Supreme and luxury houses like Chanel, illustrating its unique ability to transcend categories and generations.
With the introduction of Houndstooth, the EUR Collection is now complete; featuring four iconic patterns that each tell a unique story of European design heritage. From the royal elegance of the fleur-de-lis, to the eternal harmony of the Greek key, the structural sophistication of herringbone, and now the rebellious charm of houndstooth, this collection brings together centuries of artistry in practical, beautiful form. Each Swedish dishcloth is not just a household essential, but a canvas of history and craftsmanship that transforms daily chores into expressions of style.
Bring all four patterns into your home today. 👉 Explore the Complete EUR Collection here:
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