Back in 2022, Singapore was still coming out of Covid-19, and while many businesses were struggling amidst global uncertainties, we found ourselves asking questions such as "If using less for more does not support consumerism, then how are we ever going to turn a profit?" And "How do we give back to the community in meaningful ways if we don't make enough for ourselves?" Or "Can we be poor philanthropists?" Well, looking back now, these questions were just extraneous.
In July 2022, we decided to join EcoMatcher, a B Corp which digitized tree planting by connecting businesses with tree planting foundations all over the world. We helped to plant 32 trees over 30 months in 10 countries. So far, the trees helped sequester 1644.9kg of CO² while helping the local communities and farmers reap the benefits that the trees may offer.
So why did we choose to plant trees? 🌳 Planting trees offer numerous benefits for the environment, wildlife, and human communities. Trees absorb carbon dioxide from the atmosphere, helping to reduce greenhouse gas emissions and mitigate climate change. Tree roots hold soil in place, preventing erosion and landslides. They provide food, shelter, and habitat for a wide range of wildlife species while absorbing pollutants from the air and help to filter water.
There are countless benefits to tree planting and we are proud with what we've helped to achieve. Although some might say planting 32 trees would be simplistic in action and a minuscule accomplishment compared to wind farms and mushroom leather, but who cares right? Because in all honesty, even the smallest gesture can carry the most weight.